What character do you play on Facebook? Twitter? LinkedIn?

The Difference Between the Three 

(From my perspective…)


Facebook is for those you personally know, you’ve met at least once face to face (hopefully). You learn (or don’t really learn) and read about things you shouldn’t care about, things that benefit you in no way what so ever. Facebook is where you can still pretend like you’re “young” and in college.

Twitter is for those people you wish you personally knew and could meet face to face. You learn and read articles posted by them about some of the most important things – things that will actually benefit you in your life and career. Twitter is where you act a little more mature and interact with other professionals – it’s not a friend “hangout.”

LinkedIn is for connecting with people you one day would love to do business with – you learn and read about events and companies you could actually see yourself becoming involved with at some point in your career. LinkedIn is where you shouldn’t be able to tell one’s age (besides basing it off the picture and graduation year), you should be nothing but professional on here.

So with that, feel free to add me on Twitter and LinkedIn – preferably not Facebook, since there’s probably a good chance we haven’t met face to face 🙂

10 + 1 Social Media Definitions

My mom called me the other day and wanted me to give her a quick definition of social media. I told her I had to get back to her. At that point so many thoughts were racing through my head – where do I even start? Facebook, Twitter, YouTube, Tmblr, WordPress, Tywlah, LinkedIn, Google+… I would love to sit down and go into detail about each one with her, but that would take hours – especially to get her to fully understand each site’s purpose. So instead I went straight to Google in search of the perfect definition. Here are some of the best ones I came across…

1. WIKI: social media is the use of web-based and mobile technologies to turn communication into an interactive dialogue

2. Social media is a new marketing tool that allows you to get to know your customers and prospects in ways that were previously not possible. This information and knowledge must be paid for with output of respect, trustworthiness, and honesty. Social Media is not a fad, but I also think it’s just the beginning of the marketing revolution – not the end – Marjorie Clayman

3.  Social media is the future of communication, a countless array of internet based tools and platforms that increase and enhance the sharing of information – SocialMediaDefined.com

4. Social media is a type of online media that expedites conversation as opposed to traditional media, which delivers content but doesn’t allow readers/viewers/listeners to participate in the creation or development of the content – About.com

5. Social media essentially is a category of online media where people are talking, participating, sharing, networking, and bookmarking online – Ron Jones

6. There are three hallmarks of social media: Evolution, Revolution and Contribution. First, it is an evolution of how we communicate, replacing email in many cases.  It’s a revolution:  For the first time in history we have access to free, instantaneous, global communication. We’re living in an exciting time! Third, social media is distinguished by the ability of everybody to share and contribute as a publisher –  Mark W. Schaefer

7. Social media is  the act of sharing, engaging, interacting, building and growing with your customers and other stake holders in such a way that it adds value to their relationship with your brand/company and vice versa.

8. Social media is the media channel that relies on listening and conversation, as opposed to a monologue, to get your point across, make a connection and build a relationship – Rob Petersen

9. Social media is the tools, services, and communication facilitating connection between peers with common interests – Chris Garrett

10. Social media is an ever-growing and evolving collection of online tools and toys, platforms and applications that enable all of us to interact with and share information. Increasingly, it’s both the connective tissue and neural net of the Web – Ann Handley

My summarized definition of social media I ended up giving to my mom:

11. Social Media is a two way street in which communication, interaction and conversation – both positive and negative – take place between a brand and consumers, while using multiple web-based and mobile platforms.

Facebook Marketing Strategies

I recently began planning social media strategies for the new Laugh Factory here in Chicago – and we’ve just now created our presence online with the new Facebook and Twitter accounts. I’m constantly on Twitter reading new posts and links that other Social Media “gurus” are posting, trying to gain insight and tips on how to reach specific target markets. Anyways, I came across this little infographic and felt it was important enough to pass on. I chose to throw it in a blog post, figured it be easier for me to go back and look it on here rather than finding in it all my numerous tweets. Enjoy 🙂

While you’re at it, LIKE and FOLLOW the new Laugh Factory Chicago here:



A Social Media Obssesion

You know you’re obsessed with social media when the first things you do after your alarm goes off in the morning are… (via my iPhone mind you):

1. Check for any Twitter mentions

2. Read through the emails notifying me of my new Twitter followers

3. Check for any new notifications on Facebook

4. Check Instagram for any new followers or likes

5. Go to my Google+ app to view who’s added me to their circle

6. Check out my Chicago Groupon app to see what deals are popular (especially for dinner that day)

7. Head to my LinkedIn app to view the profile of who wants to connect with me

And then to make matters worse, after I spend 10 minutes doing all this on my iPhone, I head straight to my Mac and do it all over again, just so I can see it on a bigger screen or is it because I’m obsessed? Three other things I do once on my computer – (1) head to my iGoogle homepage where I’ve subscribed to and follow multiple RSS feeds of different blogs… all based around social media – here, I read up on any new interesting articles – which I usually end up Tweeting/Retweeting (2) I do a little stumbling on StumbleUpon to see if there’s anything worth sharing with my Twitter followers and (3) I head to my WordPress Blog account to check out my site stats/views/comments – and sometimes take a few minutes to write a blog post about something that is on my mind.

I think it’s safe to say I’m obsessed. I’m starting to become a real Social Media Enthusiast – and I’m not ashamed 😉